Align the team around the journey
I facilitated collaborative customer journey mapping, then developed the information architecture and screen map.
Take&GO
Making checkout-free shopping easier to navigate.
Take&GO connects a mobile app with a physical grocery store. At Sber, I designed the iOS and Android experience for this partnership with grocery retailer Azbuka Vkusa, from joining the service to reviewing a purchase.
RETAIL · MOBILE UX
The product
Shoppers register, link a payment card and use a QR code to enter the store. They can then pick up groceries and leave without visiting a checkout. The app needs to explain what happens before, during and after the visit.
The design problem
Connect the physical store journey with the mobile interface. Make entry, purchase completion and payment status understandable, including when a connection or payment fails.
What I owned
Design the visit and its edge cases
I designed iOS and Android flows for registration, QR entry, the in-store experience and purchase history, including error and pending states.
Test and support implementation
I worked with the team’s UX researcher on lightweight usability sessions and helped plan the testing approach. I prepared the designs for engineering and reviewed the implementation.
Design decisions in the work
Original project materialsGuide the shopper through three stages
Before entry, the app shows a QR code and instructions for the gate. In the store, it explains that shoppers can choose their items and leave. A separate screen confirms that the visit is complete.
01Enter with a QR code
02Choose your items
03Complete the visit
Give edge cases a place in the journey
The screen map connects sign-in, card linking and purchase history. It also covers an incorrect password, no connection, an unpaid purchase and a payment being processed, with distinct messages and actions.
Delivered the mobile designs for onboarding, store entry and purchase history, including intermediate and error states. The work included usability testing with a researcher and design reviews during implementation.
My work was part of Sber’s product team, in partnership with Azbuka Vkusa. The interface artifacts below are in Russian; the captions explain the design in English.
Roles and collaborations
What are
you building?
Get in touch about a product design role or a project. My experience spans game interfaces, financial services and mobile products.